Design, Communication & Marketing
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Design, Communication & Marketing
Turn your creative eye into a powerful way to connect with people. In Design, Communication & Marketing, you’ll explore the art and strategy behind visual storytelling – and how to use it to build, market, and manage a brand’s image. You’ll master the fundamentals of design by combining text, photography, images, and web content to create compelling messages across multiple platforms. From capturing the perfect shot to crafting a campaign that shapes public perception, you’ll gain the creative and strategic skills needed for careers in graphic design, photography, marketing, social media content creation/management, web design, and branding.
Turn your creative eye into a powerful way to connect with people.
Choosing Between Digital Media Technologies and Design, Communication & Marketing
Both Digital Media Technologies and Design, Communication & Marketing involve creativity and visual communication, but they focus on different aspects of media creation.
If you’re drawn to storytelling through video, love working with audio and sound, and want to create content like YouTube videos, podcasts, or films, Digital Media Technologies might be your fit. It emphasizes motion graphics, video production, and audio engineering.
On the other hand, if you’re more interested in building brands, creating marketing campaigns, and designing materials that persuade and communicate messages across different platforms, Design, Communication & Marketing could be ideal. This program focuses more on graphic design, photography, and strategic marketing thinking.
Ask yourself: Do you see yourself behind a camera filming and editing, or do you picture yourself designing logos and planning social media campaigns? Your answer can help guide your choice.
Career Technical Skills
Industry Recognized credentials
Possible future careers
Other Design, Communication & Marketing Program Details
Enrollment
PLCC Design, Communication & Marketing is a full-time program for high school juniors and seniors. Students will have the opportunity to visit and apply during the sophomore year. Class size is limited to 20 students.
Scope, Sequence, & Curriculum
The scope, sequence, and curriculum document is updated annually with input and ultimate approval from the program’s advisory committee of industry professionals. This document contains detailed information about all the program has to offer its students, including the program goals, program alignment with state curriculum standards, a detailed description of each course taught within the program, program grading scale, industry credentials, and college credit opportunities specific to the program, and the program teacher’s own notes and input.
Student Organization
Students in Design, Communication & Marketing may participate in SkillsUSA, a national organization that helps students develop leadership skills and compete in technical competitions related to their field of study.
Program Fees
$100/year
College Credit Potential
Students in this program have the potential to earn free college credits through career technical assurance guides (CTAGs) in cooperation with the Ohio Department of Higher Education and direct articulated credits at select colleges and universities.
On The Job Training
During the senior year, students who have met the requirements and have received a recommendation by their program instructor, have the opportunity to go on School-to-Work Job Placement. We work with our students and local employers to place them in a job that is related to their program of study, giving them real-life experience while simultaneously earning school credit.